Let me see... you’ve got some interesting choices. Which one would be the best you say?

1. The silhouette is great at saying it’s a dog. It has a tail and a recognizable head, but it’s too long. The laid back ears and the muzzle pointing down give the dog an apologizing posture, or a submissive one. I don’t know what your intentions are, but I don’t think you are trying say that with your logo.


2. Same thing here as the last one. If you put the first loge on a tab and the second one on another tab, you can make a pseudo-animation! This one is better than the last because of the upright ears. It gives confidence to the dog—it makes me imagine it’s on the search of something or paying attention to its prey.


3. This one has one of the bushiest tails I’ve ever seen on my life, effectively covering both hind legs! Again we have the problem of the ears, but this time the legs make it difficult to read the “C” in it. This one is even more insecure of itself, too, carefully lifting that foreleg as if it had made something wrong.


4. A tail no as bushy and we sew the hind legs. Looks good! Though it now says “Anine” instead of “Canine” as the letter “C” is nowhere to be found. Plus this poor dog is crippled by missing one of its forelegs, rendering it unbalance and just about to hit the letter “N” for support.


5. Still no letter “C”, though at least now it’s a complete dog.


6. Another limbless one, and the foreleg it has is injured! That and the laid back ears make it a really sad dog. This one definitely won’t do.


7. Now we are getting movement, which is good, making your logo more dynamic. The reading of the letter “C” is still difficult because of the front paw there.


8. Same problem as number five. There is no “C” because of those two front legs.


9. What a change! By only lifting its ears you turn a sad dog into a lively one! Sadly there is no letter “C”.

For what I gathered, I get you are not completely sure that the simplification of the first two would get the point (of the “C” being a dog) through. You started adding limbs to make it more recognizable, but you traded legibility for understanding of the figure. Thinking of this in a business card, with the latter seven on the card, people would more likely read a “Dog” with an “Anine” beside it, rather than “Canine”. Though canine is a frequent word, dog is much more used; legibility, then, is an important factor.

Save for two logos, all had the ears laid back. Please believe when I say it makes a world of difference when you put the ears upright. It looks confident, attentive, healthy. Whichever one you choose, please make it have upright ears.

I recommend making it a jumping dog, like the on this [link] or this [link] . (Don’t copy, those are only to help me explain, cleanly extracted from a google search). You can see that while jumping, dogs put their legs to their furthest length on front and on the back. This would eliminate the distraction from the letter “C” as the legs would not be on the way, but a little bit above he “A”. That’s one solution I see.

In conclusion: for the sake of legibility, I take number two for the best choice. If you want some help, I could always sketch you something. Just tell me.

Have a nice day!
_{And sorry I’m so late. I’ve been away from the computer for a long time. Hope you are not offended by anything.}